WHY is the crocodile branded as Lacoste’s emblem?

In 1927, during the Davis Cup, the American press nicknamed tennis player René Lacoste “alligator” after a dispute over a crocodile suitcase: the captain of the French tennis team promised René a crocodile suitcase if he won the tournament.

That nickname stuck with the tennis player in France as well, thanks to Lacoste’s behavior on the court, where he did not forgive his opponents for mistakes.

Lacoste’s friend Robert George drew a crocodile for him, which was embroidered on the blazer in which the athlete performed – according to the company, this was the first example of the use of a visible emblem in clothing.

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