WHY did Heineken produce bottles shaped like bricks?

In 1960, Alfred Heineken, grandson of Heineken’s founder, visited the Caribbean island of Curaçao and saw thousands of Heineken bottles lying around. Alfred grieved so much that he decided to produce bricks which would solve two problems: poor citizens could build their homes out of empty square bottles and the planet would become less polluted.

Later they produced 100,000 bottles in the form of bricks, but due to the high cost of their production and customer dissatisfaction (square bottles are uncomfortable to hold in your hand) the plant ceased their production. Nobody knows how many houses were built with these bottles.

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